The Child Lives On
We are the link between the past and the future.
The Ideas Behind The Concept
The concept represents our inner child that lives on with us as adults. It has a personal touch and reminds us to be compassionate to ourselves and others, but remains competent and professional.
Friendly, child-like touches bring a personal element to the concept.
Different typefaces are used depending on the purpose. Reading, requires concentration and we want readers to be able to focus on your words. Browsing interfaces requires clean, easy to find text.
Family is Everything
A strong focus of this concept is family. It recognizes that family is the link between the past and the future. Reconnecting with lost family gives us the chance to discover our past, present and future.
I came to realize that even though I was abandoned, I am still loved by so many people around me.
The photography in this concept is bright, clear, and modern, and positive.
Portraying the Message Visually
Photography is used to represent comfort, support, and a happy, helpful, perspective. Photos are people-oriented, bright, clean, modern, and positive. They are properly white-balanced and not heavily stylized.
Mary Herbert
When you experience clarity for the first time, it can be deeply emotional. I share my story to inspire others on their journey of self-discovery.
Read More
I know what adoption trauma feels like
When you experience clarity for the first time, it can be deeply emotional. I share my story to inspire others on their journey of self-discovery.
Read More
I know what adoption trauma feels like
When you experience clarity for the first time, it can be deeply emotional. I share my story to inspire others on their journey of self-discovery. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer posuere tortor et ligula ultrices auctor. Quisque imperdiet sit amet justo in porttitor.
Interdum et malesuada fames ac ante ipsum primis in faucibus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Phasellus tristique condimentum posuere. Nullam id justo ut nunc tincidunt ullamcorper porta quis risus.
I share my story to inspire others on their journey of self-discovery.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer posuere tortor et ligula ultrices auctor.
Quisque imperdiet sit amet justo in porttitor. Interdum et malesuada fames ac ante ipsum primis in faucibus.
Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Phasellus tristique condimentum posuere. Nullam id justo ut nunc tincidunt ullamcorper porta quis risus.
When you experience clarity for the first time, it can be deeply emotional. I share my story to inspire others on their journey of self-discovery. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer posuere tortor et ligula ultrices auctor. Quisque imperdiet sit amet justo in porttitor.
Interdum et malesuada fames ac ante ipsum primis in faucibus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Phasellus tristique condimentum posuere.
Nullam id justo ut nunc tincidunt ullamcorper porta quis risus.
Concept Palette
The colors used represent childhood and family.
Concept Typefaces
Nunito Sans
Nunito is a well balanced sans serif typeface superfamily, with 2 versions: The project began with Nunito, created by Vernon Adams as a rounded terminal sans serif for display typography. Jacques Le Bailly extended it to a full set of weights, and an accompanying regular non-rounded terminal version, Nunito Sans.
Roboto
Roboto has a dual nature. It has a mechanical skeleton and the forms are largely geometric. At the same time, the font features friendly and open curves. While some grotesks distort their letterforms to force a rigid rhythm, Roboto doesn’t compromise, allowing letters to be settled into their natural width. This makes for a more natural reading rhythm more commonly found in humanist and serif types.
Lora
Lora is a well-balanced contemporary serif with roots in calligraphy. It is a text typeface with moderate contrast well suited for body text. A paragraph set in Lora will make a memorable appearance because of its brushed curves in contrast with driving serifs. The overall typographic voice of Lora perfectly conveys the mood of a modern-day story or an art essay.
Annie Use Your Telescope
Designed by Kimberly Geswein, she says this about the font “This is a favorite of mine. A talented photography student I know was writing something down and I squealed and ran over to beg her for a sample of her writing. It was worth the effort, as I adore her style and feel it translated perfectly into a cute font. She named the font as a nod to one of her favorite bands, Jack’s Mannequin.”
Concept Ideas
This brand concept portrays the ideas of clarity, strength, self-discovery, and growth.
Never forget the beauty of experience
The focus is the beauty of growth and experience, even when the cost is high.
Coming Out of the Fog
Experiencing clarity changes you forever.
Concept Ideas
This brand concept portrays the ideas of clarity, strength, self-discovery, and growth.
Never forget the beauty of experience
The focus is the beauty of growth and experience, even when the cost is high.
Portraying the message visually
Photos focus on nature and lived experience. They are fully-saturated to match the vibrance of life. Edges are very slightly rounded, but still crisp, denoting sharpness of those experiences that makes us rounded.
I know what adoption trauma feels like
This concept is inspired by understanding through lived-experiences. Not everyone knows the difficulties of adoptees, but this concept aims to relate, while remaining light-hearted and professional.
Mary Herbert
When you experience clarity for the first time, it can be deeply emotional. I share my story to inspire others on their journey of self-discovery.
Read More
I know what adoption trauma feels like
When you experience clarity for the first time, it can be deeply emotional. I share my story to inspire others on their journey of self-discovery.
Read More
I know what adoption trauma feels like
When you experience clarity for the first time, it can be deeply emotional. I share my story to inspire others on their journey of self-discovery. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer posuere tortor et ligula ultrices auctor. Quisque imperdiet sit amet justo in porttitor.
Interdum et malesuada fames ac ante ipsum primis in faucibus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Phasellus tristique condimentum posuere. Nullam id justo ut nunc tincidunt ullamcorper porta quis risus.
I share my story to inspire others on their journey of self-discovery.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer posuere tortor et ligula ultrices auctor.
Quisque imperdiet sit amet justo in porttitor. Interdum et malesuada fames ac ante ipsum primis in faucibus.
Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Phasellus tristique condimentum posuere. Nullam id justo ut nunc tincidunt ullamcorper porta quis risus.
When you experience clarity for the first time, it can be deeply emotional. I share my story to inspire others on their journey of self-discovery. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer posuere tortor et ligula ultrices auctor. Quisque imperdiet sit amet justo in porttitor.
Interdum et malesuada fames ac ante ipsum primis in faucibus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Phasellus tristique condimentum posuere.
Nullam id justo ut nunc tincidunt ullamcorper porta quis risus.
Concept Typefaces
Karla
Annie Use Your Telescope
Nothing says down-home goodness like a delicious Homemade Apple pie. For a good one, you have to make it yourself. Should you find yourself lacking in the recipe department, use this beautifully drawn cursive handwriting script font to give a personal touch.
Support for adoptees of all ages (and their families)
I'm here to support you and your family on all issues of adoption.
One-on-one specialized care for adoptees of all ages
I'm here to support you and your family on all issues of your adoption, from accepting your adoption, to finding your biological parents.
Mary Herbert
Read More
I know what adoption trauma feels like
When you experience clarity for the first time, it can be deeply emotional. I share my story to inspire others on their journey of self-discovery.
Read More
I know what adoption trauma feels like
When you experience clarity for the first time, it can be deeply emotional. I share my story to inspire others on their journey of self-discovery. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer posuere tortor et ligula ultrices auctor. Quisque imperdiet sit amet justo in porttitor.
Interdum et malesuada fames ac ante ipsum primis in faucibus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Phasellus tristique condimentum posuere. Nullam id justo ut nunc tincidunt ullamcorper porta quis risus.
I share my story to inspire others on their journey of self-discovery.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer posuere tortor et ligula ultrices auctor.
Quisque imperdiet sit amet justo in porttitor. Interdum et malesuada fames ac ante ipsum primis in faucibus.
Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Phasellus tristique condimentum posuere. Nullam id justo ut nunc tincidunt ullamcorper porta quis risus.
When you experience clarity for the first time, it can be deeply emotional. I share my story to inspire others on their journey of self-discovery. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer posuere tortor et ligula ultrices auctor. Quisque imperdiet sit amet justo in porttitor.
Interdum et malesuada fames ac ante ipsum primis in faucibus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Phasellus tristique condimentum posuere.
Nullam id justo ut nunc tincidunt ullamcorper porta quis risus.