The use of fonts that artistically represent the brand personality and mission of Daedalus Ink is pivotal to clearly communicating the brand. Daedalus Ink Typefaces portray boldness and uniqueness while adding a human touch that compels users to connect on a very personal level.
In addition to their ability to ability to represent the brand, typefaces were chosen based on their ability to be accurately displayed across a large assortment of web browsers and communication mediums. All Daedalus Ink typefaces are Web Safe.
Within the context of the Daedalus Ink brand, Cinzel is primarily to be used for headers and titles.
The concept of this palette is to illustrate both the rich and diverse universe that exists within a writers mind while capturing the reality of having to express those thoughts in concrete and non-technological mediums, namely pen and paper.
Gunmetal Black, Concrete White and Charcoal Gray are used as a monochromatic foundation of this color palette, portraying the essence of writing using pen and paper. Jolts of Electric Blue, Heliotrope, Acidic Sea Foam, and Brilliant Rose appear over the blacks, representing the richness of a vibrant and distinctive internal world.
The colors combine several dualities represented by Daedalus Ink: Nostolgia & Progressivism; Imprisonment & Freedom of Thought; Institutional Strength vs Strength of Character